We are more than just agents.

With a team of multi-residential sales professionals of 40+ years of industry experience, we are committed to delivering you unparalleled market knowledge and access to the most lucrative investment options. Serving you in Southern Ontario and the Greater Toronto Area.

Thinking of investing in rental real estate?

Get access to our wide network of investors, owners and professionals and begin building supplemental income for your retirement years.

Meet our team

With a keen understanding of the apartment industry, our team of expert advisors is proven to make real estate an effective long-term wealth creator for you.

James Roy


Mobile: 416-721-7922

James Roy is president of Principled Advisors. As Top 1% of Royal LePage sales professionals across Canada for four years in a row, as well as having closed in over $1 Billion in sales, he is driven by his desire to close the best deals for his clients and his passion for real estate.

Craig Irvine

Sales Representative

Mobile: 416-573-6440

With 24 years of commercial real estate experience, Craig provides exceptional service from the initial discussion to closing the deal. His multi-layered experience allows him to give clients his expert opinion on transactions ranging from commercial, residential and investment properties.

Alex Brogantz

Management Valuation Consultant

Mobile: 647-869-4114

Alex joined Principled Advisors as a Valuation Consultant working closely with developers and owners how to increase the value of their property and make the best possible return on each of their investments. As a Chartered Financial Accountant, he is the numbers guy.

Manjit Virk

Sales Representative

Mobile: 416-573-6440

Manjit joined the Principled Advisors firm as a Sales Representative as a specialist in the multi-family residential market offering creative solutions to his clients. He has demonstrated his ability to connect with the most aggressive buyers and sellers of apartment buildings.

Become a long-term wealth creator through
our investment property opportunities.
Explore your options for your investment play.

Get the best investment planning and wealth investment management advice today.

Source the most lucrative opportunities

Maximize profit making potentials

Eliminate vital mistakes and lower investment risk

Consult with our investment properties expert team.



Finding the most profit-making off-market investment properties to help you gain and maintain financial independence.


Connecting you with the right opportunities and giving you first access to the best long-term wealth investment properties on the market.


Giving you excellent wealth management advice on getting the highest return on your property investment.

Helping you find the best return on your property development and investment opportunities for rental, residential and commercial investment properties.

Principled Apartment Advisor Office

8 Sampson Mews, Suite 201
Toronto, Ontario
M3C 0H5


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Whether you are a seasoned investor or a first time buyer, we offer you knowledgeable and practiced advice on growing your wealth and securing your financial future.